Thanks Mike for this great post. Similar to Alex I am also using AI mostly for research and brainstorming. I have not found it to be helpful in analyzing insights and consumer interview with what I am looking for.
I keep AI for research 'stuff'; like market research, organising data sets, etc.
The immediate answer to your question is user interviews & insights. Either you don't rely on customer interviews (broadly the Steve Jobs / Henry Ford approach, customers are stupid, yada yada) in which case AI doesn't help because you don't need insights. Or you rely on customer feedback, in which case the human touch is super important because you don't want an AI glossing over details or averaging things out.
Thanks Mike for this great post. Similar to Alex I am also using AI mostly for research and brainstorming. I have not found it to be helpful in analyzing insights and consumer interview with what I am looking for.
I keep AI for research 'stuff'; like market research, organising data sets, etc.
The immediate answer to your question is user interviews & insights. Either you don't rely on customer interviews (broadly the Steve Jobs / Henry Ford approach, customers are stupid, yada yada) in which case AI doesn't help because you don't need insights. Or you rely on customer feedback, in which case the human touch is super important because you don't want an AI glossing over details or averaging things out.