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How to design product tests when you can't ship them.
Notes from four indie experiments this year.
Jun 2
•
Mike Watson
5
May 2026
A hard truth in product: Your spec could be the bug.
PMs have done the AI-risk homework. The spec problem is the part nobody assigned.
May 26
•
Mike Watson
6
1
Three Sentences, No Title: What Actually Happens When You Try It.
What three sentences reveal about how much your title was carrying.
May 19
•
Mike Watson
and
Colette Molteni
8
3
3
Why it feels like nothing ever gets done.
Five contractor teams across two codebases. Less output than ever.
May 13
•
Mike Watson
4
Some of the best software ever made stopped updating years ago.
Indie devs talk about shipping. Nobody talks about stopping.
May 6
•
Mike Watson
8
April 2026
Your strategy isn’t dying in the roadmap. It’s dying in the intake form.
The process nobody designed is still making your decisions.
Apr 29
•
Mike Watson
11
Building alone taught me I’d been doing product management at a safe distance.
The contractor’s customer never opened my app. My app’s quality depended on them anyway.
Apr 22
•
Mike Watson
9
1
Companies are measuring AI adoption. They should be measuring capacity.
The wrong number is producing the wrong intervention.
Apr 15
•
Mike Watson
12
Your profession isn't gone. It's restructuring.
How to move when the ground is shifting.
Apr 7
•
Mike Watson
12
March 2026
Your app has 30 features. Your user's brain has 4 slots.
Cognitive science research on working memory and cognitive load reveals why feature-bloated apps fail — and how product designers can build better UX.
Mar 31
•
Mike Watson
10
AI didn't kill product intuition. It exposed who never had it.
Using AI to validate ideas before they consume sprints, credibility, and roadmap space.
Mar 24
•
Mike Watson
10
1
Software can't read the room.
And that's a product problem, not a technology problem.
Mar 17
•
Mike Watson
7
2
1
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