This week's topic: With a few big social platforms launching/re-branding, let's review the lessons learned with poor product launches.
Thank you! I agree to everything. Both have been very controversial launches.
The Twitter rebrand is still such a head-scratcher for me, even acknowledging Elon's prior history with the X.com name. The Twitter brand name had global recognition. Ditto the bird logo. They invented a verb (tweet) for using their product that became so endemic in the English language it was named 'Word of the Year' in 2009 by the wonky linguists who decide these things. That's a LOT to toss aside for....the letter X.