Challenges in B2C User Research
What are the challenges faced researching user experience in a business to consumer environment?
User experience research is a critical aspect of product development in any industry, but it can be particularly challenging in a business-to-consumer (B2C) environment. This is because B2C products are typically used by a wide variety of people with different needs, preferences, and motivations. As a result, user experience researchers must be able to …
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