I think this is somehow relatable to me. I ran a software development company, Genetech Solutions, for over two decades. About ten years ago, we decided to launch our own product: Pie Register, a wordpress plugin.
We did the gap research. We saw the opportunity. The market need was real. The product failed anyway.
Not because the technology was wrong. Not because the gap wasn't there. It failed because we didn't market it. We built it, launched it, and assumed the market would come to us. It didn't.
Two reasons products fail: you built without researching the market gap, or you didn't market it properly. We made the second mistake.
I think this is somehow relatable to me. I ran a software development company, Genetech Solutions, for over two decades. About ten years ago, we decided to launch our own product: Pie Register, a wordpress plugin.
We did the gap research. We saw the opportunity. The market need was real. The product failed anyway.
Not because the technology was wrong. Not because the gap wasn't there. It failed because we didn't market it. We built it, launched it, and assumed the market would come to us. It didn't.
Two reasons products fail: you built without researching the market gap, or you didn't market it properly. We made the second mistake.
Glad this one resonates with you, Shamim. Do you have any stories where you took these lessons and turn them into wins on subsequent projects?